Connect to customers in your area
Help your local community find your business. People can see an online ad for your business and connect with you through the web or in person.
Before launching its presence with Google, The Store House Company received about 400 site visitors each month. Now it averages 2,500.
Tolva tracks his results using the Google dashboard. He regularly reviews how many people are seeing his Place. He also checks how they came to his page, and where they came from.
As for his online yellow pages ad, “Google Places is a lot cheaper, and it’s much more trackable,” Tolva says. In fact, Google has become The Store House Company’s most effective form of marketing, Tolva says. He updates it weekly, posting specials and updating photos.
“If you are worried about being found online and making sure you come up on Google, this is the absolute best way to do it,” he says. “With Google, you have a more direct way to advertise your business. It’s better than trying to have the most optimized website out there.”